Capital District YMCA Selects Emily Lang as Director of Marketing
ALBANY, NY — The Capital District YMCA is pleased to welcome Emily Lang as the Director of Marketing.
Under the direction of the President/CEO, Lang will develop the marketing and communication strategy to promote the Y to all its stakeholders, playing a key role in communicating the mission and value.
Specifically, Lang will lead the development of the annual marketing plan that aligns with the strategic plan, develop annual promotional calendar focusing on outcomes, develop the public relations strategy, and provide messaging support to the association.
“I am thrilled to be working with Emily. She is the right person for the job at the right time. The YMCA Mission is an important story to be told and I believe that Emily do a great job in getting our story out to all,” Capital District YMCA President/CEO J. David Brown. “We are thrilled to have her on our team “
Prior to joining the Capital District YMCA, Lang was the Director of Communications and Marketing with the Vascular Birthmarks Foundation. In that role, Lang oversaw all marketing and communications for an international non-profit including website, email communications, social media, videos, press releases, print materials and donor management system. She has previously held positions at the New York State Economic Development Council, Proctors Theatre, and the Clark Art Institute.
Lang’s passion for fostering connections between the organization and public, increasing interdisciplinary involvement in marketing and establishing new and unique partnerships within virtual and physical communities aligns with the Y’s mission. Lang holds a Master’s degree from The Cooperstown Graduate Program and a Bachelor’s from Kent State University. She resides in Albany.
About the Capital District YMCA
The Capital District YMCA is a not-for-profit organization serving more than 118,000 community members in eleven branches. Through a variety of programs and services focused on the holistic development of children and youth, family strengthening, and health and well-being for all, YMCAs unite men, women and children of all ages, faiths, backgrounds, abilities and income levels. From urban areas to small towns, our YMCAs have proudly served the Capital District’s communities for more than 150 years by building healthy spirit, mind and body for all. Visit https://www.cdymca.org to learn more about the Capital District YMCA.